Do you send email after email and press release after press release, only to see little or no impact on your results?

Before you implement communications, marketing and PR tactics, I help you ask, “Why?” and “How will this move the needle to help you achieve your goals?”

Your communications, marketing and PR tactics must contribute to results. Otherwise, you’re wasting your time and money. We’ll look at your industry, competition, target audiences, differentiators, goals — and create a campaign that’s purpose built to get you where you want to go. This can include the development of a new strategic plan, or it can be a simple dialogue to screen tactics before we produce and execute them.

What do the benefits of this process look like for you? The types of results my clients and I have achieved include:

• Global communications, PR and content marketing for Optiva, transforming the telecom software provider into a public cloud and Google Technology Partner;

• Digital and content marketing for MicroLumen, increasing market share and maintaining its position as the medical and surgical tubing manufacturing leader globally;

• International digital marketing, content and merchandise strategy for Major League Baseball, increasing the MiLB network web traffic by 680%;

• Branding, writing and advertising for The University of Tampa’s capital campaign, raising over $160M;

• PR, including radio and TV spokesperson, for National Breast Cancer Foundation’s Love, Hope & Pizza campaign, raising over $3M;

• Website SEO and content marketing, winning the Sustainable Business Coalition four national awards; and

• Training professionals on how to leverage content marketing, SEO and public relations at the Nonprofit Leadership Center of Tampa Bay.

Ready for a conversation that will take you where you want to go? Reach out and schedule a consultation now.

Committed to my community, it’s a privilege for me to support and volunteer with Pinellas County Schools, The Humane Society and St. Jude Marathon Heroes.

Member of the Poynter Institute, American Marketing Association and Public Relations Society of America.