Jiffy Lube & MDA MUSCLE UP! Campaign

Portfolio: Articles & Blogs | July 25, 2014

Since 2012, Jiffy Lube’s MUSCLE UP campaign has raised more than $2 million for the Muscular Dystrophy Association (MDA).

A family served by MDA said, “When we first learned that our daughter had a progressive muscle disease, we knew that one of our greatest assets for coping would be our strength as a family. Little did we know that we would find an entirely new family to walk alongside us. MDA has been there with information, medical care, unmatched support and friendship.”

To improve the lives of the more than one million Americans fighting muscle disease, Jiffy Lube’s Team ACE participated in the third annual campaign. Customers were invited to make a $3 donation and received a MUSCLE UP coupon book with more than $100 in savings.

Funds raised benefitted MDA families and supported MDA research and healthcare services. Funds also provided children with the opportunity to experience MDA summer camp at no cost.

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We greatly benefited from Misann's writing to improve our marketing materials. She also did an outstanding job handling our internal communications and corporate communications in our partnership with the Miami Marlins.

Ray Hoeneisen
Senior VP of Marketing / ACE Jiffy Lube

Misann's writing, SEO web content development and project management was essential to the success of our new website, which won four national awards.

George Sherman

Misann has coordinated our communications and media relations for six years for our Love, Hope & Pizza campaign. She has had a major impact on our success, and the campaign has exceed our goals, raising more than $1.5 million.

Barry Devine

Misann's content marketing presentations gave our franchisees valuable insights. Engaging in Misann's personality is as easy as engaging in her ideas - she is skillful, energetic, and fun.

Alec Papadakis

Misann created digital content that converted into measurable sales. She also developed SEO rich content for our corporate websites that helped to better position and communicate our brand.

Mark Callison

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