Jiffy Lube & MDA MUSCLE UP! Campaign
Portfolio: Articles & Blogs | July 25, 2014
Since 2012, Jiffy Lube’s MUSCLE UP campaign has raised more than $2 million for the Muscular Dystrophy Association (MDA).
A family served by MDA said, “When we first learned that our daughter had a progressive muscle disease, we knew that one of our greatest assets for coping would be our strength as a family. Little did we know that we would find an entirely new family to walk alongside us. MDA has been there with information, medical care, unmatched support and friendship.”
To improve the lives of the more than one million Americans fighting muscle disease, Jiffy Lube’s Team ACE participated in the third annual campaign. Customers were invited to make a $3 donation and received a MUSCLE UP coupon book with more than $100 in savings.
Funds raised benefitted MDA families and supported MDA research and healthcare services. Funds also provided children with the opportunity to experience MDA summer camp at no cost.
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